Ingredient Safety – PURAS Malaysia
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Skin care and personal care products in the market are made with over 80,000 chemical ingredients. Some of which are potentially linked to cancer, damage to the reproductive system, disrupt the endocrine system, or internal system over a prolonged and repeated usage. We absorb up to 60% of what we put on our skin. These chemical ingredients can migrate into our bodies, and blood streams through transdermal action, and therefore causing harm to our bodies and health.


Dmdm Hydantoin & Urea(Imidazolidinyl & Formaldehyde)PreservativeSkincare products, Shampoo, Body wash & Hair gela) Proven carcinogen,
b) Eye, nose & throat irritation
c) Reproductive, developmental & immunological toxicity
Sodium Lauryl Sulfate (Sls)
Sodium Laureth Sulfate (Sles)
Ammonium Lauryl Sulfate (Als)
Create foam Any products that foams;
a) Face Wash
b) Body Wash
c) Soaps
d) Shampoo, etc.
a) Carcinogenic
b) Irritates skin
c) Damage to Kidney, Liver & Central Nervous System
Parabens (Methyl Paraben, Ethyl Paraben,Erophl Paraben, Isobutyl Paraben)PreservativeSkincare, Personal Care & Household Productsa) Hormones disrupting chemicals
b) Act like estrogen in the body, throwing off hormonal balance
c) Accumulated in breast causing breast cancer
Mineral Oil (Paraffin, Paraffin Oil, Paraffinum Liquidum)Binding agent, lubricatea) Baby Oil
b) Vasaline
c) Body Lotion & Cream
d) Hair Products
a) Impedes skin breathing
b) Premature ageing
c) Related skin disorder
Synthetic ParfumOr FragranceMasking the scent of strong systhetic chemical All cosmetics and house hold productsa) Hormone disruption
b) Headaches & dizziness
c) Skin rashes & irritation
d) Hyperpigmentation


Avobenxone, Benzphenone, Eithoxycinnamate, OxybenzoneBlock UV, UV absorber & stabilizerSunscreen productsa) DNA damage
b) carcinogen
c) endocrine disruptor
d) linked to reduced sperm count.
Benzoyl PeroxideBleaching flour, hair & teeth, and kills bacteria in acne Anti-Acne Productsa) DNA damage
b) increase skin sensitivity
BHA (butylated hydroxyanisole) BHT (butylated hydroxytoluene)Preservative & AntioxidantCleanser, Moisturiser, Parfum & Makeup Products (eyeliner, lipstick, blush & foundation)Carcinogenic
FD&C Color Pigments (yellow 6, Red 3, etc.)Color & pigmentsAll Personal Care Productsa) Thyroid & kidney tumors
b) Allergic reaction
c) Hyperactivity
Cocomide DEA, TEA, MEAIncrease foaming capacity and/or stabilize foam.1) Bath soaps1) Bath soaps
2) Hand Liquid Soap
3) Body Wash
4) Hair Shampoo
a) Carcinogenic
b) React with other synthetic chemical to form carcinogenic nitrosamines
c) Hormone disrupting chemical
DioxaneUse as stabilizer in chlorinated solvents. And products that create suds1) Deodorants
2) Hair Shampoos
3) Hair Dyes
a) Classified by EPA as "likely to be carcinogenic to human".
b) Short term exposure cause eye, nose & throat irritation.
c) Long terms exposure may cause kidney & liver damage.
DioxinTo bleach or lighten the skin tone1) Skin whitening toner or cream
2) Tampon n sanitary pad, Tissue Papers
3) Household detergent
4) Face Wash
5) Moisturizer, Anti-Aging cream
6) Hair Shampoo, Body Wash
a) Highly toxic n carcinogenic
b) Endocrine disruptor
c) damage to our immune system
Disodium EDTA (Chemical Binder)Preservative and produces foam1) Face Wash
2) Moisturizer, Anti-Aging cream
3) Hair Shampoo
4) Body Wash
Enhance skin absorption / penetration enhancer, thus the rest of the synthetic chemical penetrate deeply into our skin including chlorine water
EDTAa) Preservative derived from Formaldehyde
b) Chemical binder
1) Skincare products
2) Shampoo & Hair Gel
a) Highly toxic ingredient,
b) Reproductive system,
c) UNSAFE to use more than 3 grams per day, or longer than 5-7 days. Prolong use cause kidney damage & low calcium.
PEGS (Polyethylene Glycol)1) soften and lubricate our skin
2) help water and oil to mix and bind
3) as vehicle that help deliver other ingredients deeper into our skin
Polyethylene is a common plastic, when combined with glycol, it becomes thick and sticky. Thus PEGs are found in any products in lotion or cream form.a) Upset natural balance of skin,
b) If product contains other toxic & carcinogenic ingredients, it helps these toxic & carcinogens to penetrate deeper into your skin.
c) Some PEGs are carcinogenic. Potentially toxic to skin, lung, kidneys, liver and nervous system
Phenoxyethanola) Anti-Bacteria Preservative
b) Fragrance stabilizer
Cleanser, Face Wash, Hair Shampoo, Hair Conditioner & Make UpPotentially toxic to skin, lung, kidneys, liver and nervous system
Phthalatesa) Soften and increase flexibility of plastic1) Most Personal Care Products
2) Food
3) Household Cleaners
a) Endocrine Disruptor,
b) Damage to kidney, liver & lungs.
Silicones (words ending with xxxthicone or xxxoxane)Making products silky, smooth and a lux feeling1) Skin primer
2) Spray for fixing make-up
3) Foundation
a) Impedes skin breathing which causes toxin or waste to accumulate leading to skin acne and slow down skin function n cell development
b) Premature aging and related skin disorder.
TriclosanAntibacteria, Anti-Microbial and Anti-Fungal Preservative1) Deodorants/ Antiperspirants
2) Mouth washes and Toothpaste
3) Face Cleanser
4) Lotion, Cream
5) Detergents, Dishwashing Liquids
Endocrine Distruptor. - May contribute to antibiotic resistance in bacteria & weakening of immune system. (Children expose to Triclosan at early age have an increased chance of developing allergies, asthma & eczema)